Measuring the strength of a company can be a tough job. You can read through their financial
statements, but the numbers don’t mean much unless you compare them to each other using financial
ratios. There are several financial ratios that analysts use to compare one firm’s financials to another’s,
more importantly you can use the ratios to help pick which company’s stocks to invest in. For each of the
ratios, there’s also an industry benchmark that you can compare against to better gauge how the
company is doing.

Liquidity Ratios

Liquidity ratios
tell how well a company can pay off its short-term debts. Higher ratios are better
because they indicate the company is better able to cover its debts, at least in the short term.

current ratio compares the company’s current assets to its liabilities. It’s calculated as current
assets / current liabilities. A higher current ratio indicates lower risk for investors. But, it can also mean
the company is saving money rather than putting it back into the business. The current ratio in certain
industries may be cyclical, higher in some years than in others.

quick ratio is similar to the current ratio except that it excludes inventory from the equation. It’s
calculated as (current assets – inventory)/current liabilities. Removing inventory from the equation is
helpful especially when the companies sales are slowed. This equation lets you gauge whether the
company could pay short-term debts without relying on product sales.

cash ratio measures a company’s ability to repay its short-term debts using only its most liquid
assets. The ratio is calculated as (cash + market securities)/current liabilities. This ratio doesn’t include
inventory or accounts receivables. It’s a very conservative measure that firms don’t always use.

Financial Leverage Ratios

Financial leverage ratios are also called debt ratios. These ratios measure the company’s ability to pay
its long-term debts.

The debt ratio is calculated as
total debt / total assets. It shows how much debt a company has
compared to its assets. Lower ratios are better since they indicate the company is using more of its own
assets and less borrowed money to run the business.

debt-to-equity ratio shows how much the company is in debt. It’s calculated as total debt / total

capitalization ratio allows you to compare the amount of equity the company is using to pay for
operation costs to the amount of debt the company is using for these costs. It’s calculated as long-term
debt/ (long-term debt + shareholder’s equity). Shareholder’s equity is the combination of preferred stock
and common stock. The capitalization ratio can vary, even among companies in the same industry,
depending on how long the company has been in business and the type of business the company does.

Cash flow to debt flow ratio shows how well a company can pay its debt with the cash it earns from
operations. It’s calculated as: operating cash flow / total debt. High double-digit percentages are
typically good numbers and low or negative numbers show a company has too much debt or not enough
cash flow. The cash flow to debt ratio is also a better indicator of financial strength when you see how the
ratio trends for that company over the course of time.

Operating Financial Ratios

These ratios show how well the company is managing
and using its capital.

asset turnover ratio shows the total ratio for every
dollar of asset the company owns. It’s total revenue /
average assets. Higher asset turnover ratios are better.
The number is an even better indicator of company
performance when compared to that of other businesses
in the same industry and for the same asset period.

receivable turnover ratio shows how many days it
takes the company to collect its account receivables. It’s
calculated as annual credit sales / accounts receivable.

Inventory ratio is the cost of goods sold / average inventory. It shows how long the company’s inventory
is sitting on shelves or in storage before it’s sold. Higher inventory ratios show a risk of inventory loss.

The operating cycle shows (in number of days) how well a company is managing its operational
capital assets. It’s calculated as Days Inventory Outstanding + Days Sales Outstanding – Days Payable

Profitability Ratios

Profitability ratios show how well the company generates profits. High gross profit margins and high
returns on capital are both good metrics to show the chances a company will survive.

Gross profit margin is the amount of gross profit earned on sales. It’s calculated as (Sales – Cost of
Goods Sold / Sales).

Return on assets shows how well the company’s assets are at generating profit. It’s calculated as: Net
Income / Total Assets.

Return on equity is one of the most important ratios from a shareholder’s perspective. It shows the
amount of profit the company has earned for each dollar of company stock. It’s calculated as Net Income
/ Shareholder Equity.

Return on capital employed shows whether the company is earning enough revenue and profit to
effectively use its capital assets. Generally, the higher the number, the better. It’s calculated as: Net
Income / Capital Employed. You won’t find Capital Income on the company’s financial statements.
Instead, you’ll have to calculate it by adding average debt liabilities to average shareholder’s equity.

Market Value Ratios

Market value ratios are a good way to evaluate the value of a company’s stock.

Earnings per share lets an investor know how much they could expect to earn on one share of stock
from a company. It’s calculated as (Net Income – Dividends on Preferred Stock) / Average Outstanding

price to earnings ratio indicates how much investors are willing to pay for a dollar of company
profits. It’s equal to: Stock Price per Share / Earnings per Share. Higher numbers aren’t necessarily
better because they only indicate what investors think the stock is worth.

price to book value ratio compares the market value of a stock to its book value. It’s calculated as
Stock Price per Share / Shareholder’ Equity per Share.

Price to sales ratio is similar to the price to earnings ratio except that the price to sales ratio compares
the stock price to annual sales rather than company earnings. It’s calculated as Stock Price per Share /
Net Sales per Share.

Dividend yield is equal to Dividends per Share / Share Price. This ratio shows how much the company
pays in annual dividends compared to share price. High, stable dividend yields are typically more

Dividend payout ratio is calculated as Dividends Per Share / Earnings Per Share. An alternate way to
calculate it is Dividends / Net Income. The ratio indicates the percentage of earnings that’s paid to
shareholders in dividends.

You can find the information to calculate these ratios on the company’s balance sheets. Fortunately,
publications like Forbes and Business Week calculate financial ratios for many publicly-traded
companies. That saves you the work of having to make the calculations on your own.
Copyright © 2011 The Money All rights reserved.
All information herein has been prepared solely for informational purposes, and it is not an offer to buy or sell, or a solicitation of an offer to buy or sell any security or instrument or to
participate in any particular trading strategy. The Money Alert does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any
information prepared by any unaffiliated third party, whether linked to this web site or incorporated herein, and takes no responsibility. All such information is provided solely for
convenience purposes only. The Money Alert is not affiliated with any of the firms or entities listed unless specifically stated. The Money Alert does not provide investment, tax or legal
advice. Please consult the appropriate professional regarding your personal situation.
Financial Ratios
The financial ratio is an important tool to measure a number of
different variables when it comes to the multitude of financial
products we commonly utilize. Here are some definitions and
explanations for the most popular financial ratios.
Financial Ratios